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The truth is that astrology flourishes as never before. There is a regular library of astrological books and magazines that sell for far better than the best scientific works. The Europeans and Americans who have horoscopes cast for them may be counted not by the hundred thousand but by the million. Astrology is a flourishing industry. ... If such a large percentage of the population has an insatiable need for this counter pole to the scientific spirit, we can be sure that the collective psyche in every individual - be he never so scientific - has this psychological requirement in equally high degree. A certain kind of "scientific" scepticism and criticism in our time is nothing but a misplaced compensation of the powerful and deep-rooted superstitious impulses of the collective psyche. - C.G. Jung, Two Essays on Analytical Psychology